The San Francisco Intellectual Property Law Association (SFIPLA ) is one of the oldest and largest intellectual property law associations in the western United States, and currently serves more than 500 active members.

The purpose of the SFIPLA is to educate its members and the public about developments in intellectual property law, to instill a high standard of ethics among members, and to foster a sense of community.

The SFIPLA was founded in 1927 and originally named the San Francisco Patent and Trademark Law Association.  In 1995, the name of the organization was changed to SFIPLA.

Wednesday,  January 18, 2012

The Ethics of Legal Marketing Communication

How do professional ethics apply to your business development activities? This program will focus on Rule 1-400: Advertising and Solicitation and Rule 5-120: Trial Publicity of the California Rules of Professional Conduct, as well as sections of the California Business & Professionals Code affecting legal promotional activities and publicity.  Speaker Terry Graham will discuss how these rules and supporting standards apply to written materials, press releases, ads, (e)mailings, interviews, website content and social media. Attendees will learn how to shape commercial, external communications to comply with ethical mandates while maintaining and growing active law practices.